Hearing and Hearing Loss

When Hearing Is a Daily Challenge

We help you retain the joys of hearing even when your natural hearing ability fades. Identifying the onset of hearing loss is not always simple, but taking our easy-to-use online hearing test can help.

No two cases of hearing loss are exactly the same. Most people first experience hearing difficulties by losing the ability to hear soft tones and high-pitched sounds, such as whispers, children’s voices, or birdsong. The loss of these pleasures usually occurs gradually over many years, making it difficult for those affected to recognize they have a problem. Relatives, friends, or colleagues are often the first to notice that something is wrong.

Many people find it hard to come to terms with the idea of wearing hearing aids. They put off the decision and only do something about it when the problems associated with poor hearing simply become too much for them. These include decreased attention, difficulty communicating with others, diminished memory, declining job performance, irritability, stress, or depression.

The earlier you do something about hearing loss, the better. Even when your hearing is just starting to deteriorate, hearing aids help maintain neural pathways in your brain responsible for hearing all the sounds around you. The longer you put off wearing hearing aids, the harder it will be for you to get used to them when you do finally wear them. More importantly, you’ll continue missing out on important parts of your life, like enjoying music and full participation in social or family events.

We’ve put together this video to help you better understand hearing loss:


Think you might be losing your hearing (or someone you care about is)? Try our quick and easy online hearing test to find out whether you have reason to be concerned, and then follow up with a hearing care professional if warranted by the results.