Signia introduces primax, the most advanced generation of smart hearing aids to date
- primax™ is the first hearing technology proven to reduce listening effort and brain strain
- New features analyze environment and automatically “zoom in” on target speaker, reducing unwanted surrounding noise
- HD Music feature enhances listening experience for music lovers
Signia, the new brand name for Siemens hearing aids is introducing primax smart hearing aids, the company’s latest in hearing technology. Signia’s primax is the world’s first technology clinically proven by independent studies to reduce listening effort throughout the day while providing better than normal hearing in challenging listening environments, like busy restaurants and cocktail party settings.* Signia’s primax provides enhanced features that redefine the ease of listening by analyzing the wearer’s listening environment and elevating the speaker of interest above all other voices and surrounding noise.
“Even mild hearing loss can cause increased effort to hear and brain strain, which is similar to ‘squinting with your ears’”, said Scott Davis, CEO, Signia. “This can have a significant impact on energy levels and engagement during conversations. Signia primax hearing technology is clinically proven to reduce listening fatigue.”
New primax technology includes the following unique features:
- SPEECH – Automatically enhances speech in every listening situation.
The SPEECH function analyzes the acoustic environment and employs the first technology that is clinically proven to “zoom in” on the target speaker reducing unwanted surrounding noise and extraneous speech. SPEECH acts as a conductor orchestrating noise reduction, directionality, and amplification to reduce listening effort for the wearer.
- HD Music – maximizes enjoyment for music lovers and musicians.
HD Music delivers outstanding music fidelity and richness with three dedicated music programs uniquely designed to enrich the sound quality of music and maximize its enjoyment, whether the wearer is listening to recorded music, attending a live concert, or performing.
- EchoShield – softens echoes for reduced listening effort.|
With EchoShield, the effects of reverberation in atriums, hallways, lecture halls, and places of worship are lessened, thus improving the ease of listening.
- TwinPhone – less effort during phone conversations
Sixty percent of mobile phone users hold their phones to their ear, even if there is a hands-free option.** TwinPhone is automatically activated by a magnetic signal from the phone, so the wearer can hear the call in both ears for improved speech understanding with reduced effort.
Personalize your hearing experience. Turn a smartphone in to a hearing aid remote control
Hearing aid wearers can personalize their primax hearing experience with apps and accessories like the touchControl™ App which turns any smartphone into a hearing aid remote control center. The wearer is able to adjust volume, bass/treble, program selection– even control the direction of the hearing aids’ microphones with one-touch on their smartphone screen —directing the microphones to the front, left, right, or behind—simultaneously enhancing speech and suppressing background noise. This is especially useful in restaurants, parties, and any situation where there a lot of noise or competing extraneous speech. When paired with the easyTek™ streaming device and easyTek™ App a wearer can connect their primax hearing aids to many different Bluetooth®–enabled devices wirelessly. Audio from TVs, MP3 players, and other sources is streamed directly into their ears. This is especially useful to take hands-free phone calls.
“There is virtually no limit. These Signia hearing aids are tiny and become advanced wireless headsets that pair with smart devices for everything from work-related tasks, to streaming entertainment content, to communicating with family and friends,” added Davis.
Signia primax technology is available through the Signia network of licensed hearing care professionals.
*Study conducted at the University of Northern Colorado, 2015 examined the effectiveness of the new features of primax by collecting and analyzing ongoing EEG data while subjects performed speech testing. For both primax features, SPEECH and EchoShield, the objective brain behavior measurers revealed a significant reduction in listening effort when the feature was activated.
** US Department of Transportation NHTSA, “The impact of hand-held and hands-free cell phone use on driving performance and safety-critical event risk.” April 2013
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