2006: Centra

The year that hearing aids began to learn.

High-tech in a compact space — we redefined what hearing aids were capable of with our 2006 Centra product range. Not only did the leading edge technology set new standards in comfort for wearers worldwide, it also stored the favored volume settings of each individual user and adjusted itself accordingly, thanks to so-called “data learning”.

Once a wearer had adjusted the volume in a specific situation, the system would remember this and reproduce those adjustments the next time it was switched on. And this was not simply a one-off — as the hearing requirements of the user changed the system remembered the latest adjustments, resulting in a continuously learning hearing aid capable of readjusting itself on a daily basis, if required.

A new kind of intelligence

Even though hearing aids had previously been described as intelligent, that intelligence was merely passive, limited to hard-coded automatic situation recognition. The revolutionary Centra hearing aids were the first in the world to be able to actively learn additional information regarding their settings based solely on the personal preferences of each user in a wide variety of situations.

Two examples illustrate the system’s advantages: If the wearer increased the volume while on the telephone, the hearing aid remembered this through data learning and automatically increased volume during subsequent phone calls. The same principle applied when listening to music. Centra was not the first hearing aid to recognize when the wearer was listening to music, but it was the first to remember the user’s preferred settings for maximum musical enjoyment.

The most remarkable feature of all was that this learning process never ended. The hearing aids adjusted to every new change in preferences, ensuring a higher quality of life for every wearer.

We’ve come a long way in only ten years — just see what our new Cellion™ hearing aids can do!